When Selling a Luxury home, it is important to keep some of this in mind:
Outside is the new inside. The first thing a buyer is looking for when they pull up to your property is whether or not your home represents the price tag through its curb appeal. A well landscaped yard is imperative to first impressions and an impressive backyard space leaves a lasting one. Container plants add beautiful welcomes to entrance ways and patios where potential buyers enter and exit the house. Add a fresh layer of mulch to garden beds.
Showcase your interior to its highest potential. The staging of luxury property involves creating an exceptional theme within a neutral palette with powerful pops of color compliments. Hiring a professional home stylist can make a huge difference. The staging company can rework your own furniture and art decor or can bring in furniture, lighting, artwork, plants, and all accents if required.
Do not overprice high-end real estate. With the hot real estate market in Greater Vancouver and the Fraser Valley, sellers may think that they can push the price tag slightly higher to give themselves some wiggle room. From a luxury home standpoint, this may represent a substantial increase and should be avoided. To remain competitive the property should be offered at market value keeping aligned with price per square footage for the area.
Effective advertising and marketing requires exposure through a multitude of channels including print, online, and social media. Professional photos and a virtual tour is a must have. In addition, promoting the community and neighbourhood and the entry into a particular way of life can be a desirable motivator for potential purchasers. Further, an agents personal brand can create credibility and a Realtor with an established network inclusive of other realtors, can leverage their business network to help gain traction and get their high-end buyers and their agents to set up a private viewing of your home.