Selling your home without hiring a real estate agent might be tempting, especially if you're in an area where buyers are clamoring for properties. It's not uncommon for sellers to think (even for a split-second) "How hard can it be to sell on my own?" But there are probably some challenges they're not considering.

Here are some key ways a real estate agent – more specifically a licensed Realtor, like myself – proves to be indispensible during the selling process:

1. I offer wide exposure. As your agent, I ensure that I have the education, experience and know-how – along with the backing from a brokerage and powerful brand – to increase exposure of your house to potential buyers. I can devise a marketing plan that stresses showing your property to other agents as well as to the public.

2. I bring objectivity. You probably love your home even with all its faults, but a prospective buyer might not be so dazzled. My team (Me and my stagger) can give you helpful tips on things that need to be fixed and ways to improve your home’s appearance and curb appeal. I can also evaluate and focus on features that might set your house apart from the competition.

3. I know the market. I will access current market data about pending and recent sales, and use that information to help you establish an appropriate asking price for your home. Homeowners often expect unrealistically high prices for their homes, which can turn off buyers who are seeing homes with more competitive prices. A house that is priced accurately from the get-go will sell more quickly and for a higher price than those that are priced too high right out of the gate.

4. They take care of all showings. You may not be available to show your home to prospective buyers, or you may have already moved out, but I can show your house even when you aren’t there. I can answer visitors’ questions and take note of their feedback. Further, prospective buyers usually feel more comfortable touring a house when the owner isn’t present. They might want to comment on a house’s drawbacks.

5. I take security seriously. I can vet all potential buyers, including verifying they're preapproved for a home loan and weeding out the “looky-loos” who aren't serious buyers. I also can provide security by pre-screening visitors and accompanying them while they're in the house.

6. I'm prepared to negotiate. I will negotiate contracts on your behalf. FSBO sellers generally negotiate with a professional representing the buyer's interests. I, on the other hand, use the techniques I learned in my LLM (Master of Law) program and will help you negotiate with the buyer’s agent to secure a contract that gets you the best price for your house.

7. I can help you avoid legal trouble. I know the requirements for disclosures in our province. The seller is required to disclose any problems that could affect the value of the property. In most states, it’s against the law to hide physical problems such as flood hazards and prior damage.

8. I'll be with you to the end – and beyond. Getting to the closing table is a complicated process, filled with paperwork, and mistakes can sidetrack the deal. I have safeguards in place to avoid them; I will work with you every step of the way to closing, and can even be a resource for you as you consider your next move.

Are you having second thoughts about selling your home on your own? I can guide you thorugh the process, and help you get the price you want!