Lamborghini has powered into the new year like a raging bull to a red flag. The Italian marque has posted a record-breaking first quarter with sales reaching the highest point in its 58-year history.
The Sant’Agata Bolognese automaker recently announced it delivered a total of 2,422 six-figure four-wheelers in the first three months of 2021, marking its best results since it was founded by Ferruccio Lamborghini back in 1963. The news comes shortly after rival Rolls-Royce posted its best quarter ever, signaling luxury marques may be making a significant rebound one year into the pandemic.
Lamborghini’s Q1 sales were more than 25 percent greater than the same period of 2020 and 22 percent higher than the first quarter of 2019, which now stands as second best. Among the markets, the US, China and Germany have all shown positive momentum at this early stage of the year.
Lamborghini’s Urus SUV continues to be the marque’s most popular model with a total of 1,382 snapped up from January to March. Coincidentally, the 650 hp SUV is popular with Robb Report, too, taking top honors as Car of the Year in 2019. The 2021 Urus is priced from $218,000, which means the automaker raked in around $301 million from the model.
The second-highest seller was the V-10 powered Huracán. A cool 753 models of the 602 hp supercar found homes in the first quarter. At roughly $208,000 a pop, those Huracáns generated approximately $157 million for the marque.
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